Business Initiative Supports Olympic Bid
Companies from across Germany are advocating for the Olympic and Paralympic Games as a joint national project.
The business initiative brings together companies that wish to leverage their networks, reach, and communicative power to advance the idea of a German bid for the Olympic and Paralympic Games in the realms of business, politics, and society.
The initiative is open to companies of diverse sizes and structures—from multinational corporations and mid-sized enterprises to smaller businesses and family-owned firms.
To accommodate the varying capabilities and resources of each organization, the initiative is structured into Gold, Silver, and Bronze tiers. Fixed criteria based on company size guide the classification. Regardless of the level, one common thread unites them all: a shared determination to make a tangible impact.
The objective is to forge a broad alliance that actively champions and strengthens the bidding process. With each new partner, the momentum grows—and with it, the opportunity to transform the vision of hosting the Olympic and Paralympic Games in Germany into a unifying national project.
The initiative offers versatile opportunities for dialogue, collaboration, and joint communications. Participating companies benefit from the movement’s extensive reach, as well as shared campaigns and platforms that build visibility and trust. At the same time, the different tiers ensure an engagement model tailored to each company's individual setup and scope. As such, the business initiative stands not only for a dedication to sports, but also for innovation, high-impact networking, and shaping the future.
All Supporters of the Business Initiative
Become part of the business initiative with your company!
Get in touch and play an active role in shaping Germany's journey toward an Olympic and Paralympic bid. Commit to a strong, modern, and sports-driven Germany while taking advantage of opportunities for knowledge exchange, networking, and collaborative outreach.
Get in touch today! Send an email to Esther Siepa.
The initiative is coordinated and supported in its communications by Deutsche Sport Marketing GmbH (DSM), the official marketing agency of the German Olympic Sports Confederation (DOSB) and the National Paralympic Committee Germany (DBS).
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